Packaging -- pain in the butt changes

Hey Friends,

Thank you for coming back to see what’s going.

I gotta address the packaging. The material. There’s so muchto it I don’t want to bore you, but it’s not possible to ignore and pretendlike there isn’t a huge difference between the old and the new packaging. So,here goes.

I’ll post a pic of the Coffee (new bag) and Matcha (oldbag). They’re just the two I had closest to my desk when writing this.

Matcha is a foil lamented bag. It’s easy to open, tearsbeautifully. Just pretty simple. Problem is it’s 100% landfill—trash. Since it’sa mix of different materials-foil and plastic films—layered together it can’tbe recycled. At least, not by anyone that recycles anything.

The Coffee is a plastic material that is recyclable. I LOVE,LOVE, LOVE the fact that it’s recyclable, but I wish it was a little easier to tearopen. I switched our packaging to this material b/c it’s recyclable. Honestlymy daughter motivated me. She was 10 at the time and just urged me to change.It’s one thing we could do to help the planet, so we did.

Depending on your jurisdiction you may have to bring it somewherethat handles bags as a specialty recycling item, but at least it can be doneand doesn’t have to go into a landfill. But…it’s borderline impossible to openneatly with your bare hands. It’s one of those semi-impermeable materials that istough as nails to tear open. So it stretches and bends and makes me a littlebonkers when trying to neatly present it.

But that’s the price we pay for trying to do right by theEarth, by one another. I’ve grown accustomed to just snipping off the top withsome scissors, but that’s me. I like a neat top when I can get it.

We do still have foil bags in circulation, so please don’tbe shocked if you come across one. Opening it will be a breeze, but, sadly, itwon’t fit in the recycle bin.

Much love and respect, Warren Brown

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